var flashvars = {
        video_auto_play: "0",
        flv_path:        "/uploads/flv/showreel.flv"
};
var params = { wmode:           "transparent" }
swfobject.embedSWF("/swf/SSPVideoPlayer.swf", "video_player", "460", "370", "9.0.0", "/swf/expressInstall.swf", flashvars, params);